
Philips Hue pivots toward high-end architectural lighting
A 3-meter strip of Philips Hue’s new Liane rope light starts at $399.99, signaling a shift for the brand from dorm-room aesthetics to premium interior design. Unveiled at IFA, the flexible, color-changing tubes use proprietary OmniGlow technology to provide diffuse, 360-degree illumination intended to act as a permanent architectural feature.

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