The change applies to content generated via the Nano Banana and Omni models, where a small icon previously signaled AI origin in the bottom-right corner. Despite the removal of these visual markers, Google remains committed to tracking synthetic media through invisible SynthID watermarks and C2PA metadata. Josh Woodward, vice president of Google Labs, confirmed that these embedded identifiers remain active, allowing users to verify the source of a file by querying Gemini or Search directly.
Google Allows Users to Disable Visible Gemini Watermarks
Users can now strip the visible sparkle watermark from images, videos, and music produced by Google’s AI tools. By toggling off the new Media watermark setting in Gemini and the Flow video generator, creators gain control over the output, though Google maintains secondary methods for verifying content authenticity behind the scenes.
This update aligns Google with competitors like OpenAI and Meta, which have primarily utilized invisible metadata rather than permanent visual overlays to label synthetic media. While the new toggle will appear in Gemini’s settings menu, Google plans to withhold the feature in jurisdictions where local regulations mandate visible disclosure of AI-generated content. The company intends to extend this configuration to Search results in eligible regions, balancing user preference for clean aesthetics with the ongoing industry move toward standardized digital provenance.
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